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For many companies, the most important and lucrative aspect of their business is customer retention. The best way to do this for your company is by providing a mobile app. A mobile application gives you immediate access to customers when they need it most, even if they're not in front of a computer or don't have time to check your website at that moment. And with a wide variety of apps developers on today's market, there are plenty of options for finding one that fits your needs and budget. If you want to provide quality service while saving money in the long run- invest in a mobile app!
What is a mobile app and how does it work
A mobile app is a software application that can be downloaded on a smartphone or tablet, providing your company with an avenue to reach your customers as they are out and about.
A mobile app is different from an email newsletter or text message because it provides more than just a way to read messages – it's also interactive. With a mobile app for your business, you can provide real-time access to information and services. The app becomes an extension of your company – providing a venue for the customer to interact with your company in the palm of their hand.
A mobile app is more than just an eye-catching icon on a smartphone screen. It's an opportunity to bring your company's message into the palm of everyone that has access to the internet by connecting them in real-time through their phone.
Benefits of having a mobile app for your business
Reach customers on the go.
With a mobile application, you have the opportunity to reach customers on the go and provide them with information pertaining to your business that they need in real-time.
People are now using their phones for everything and if you want to stay connected to your customers, it's important that you have a mobile app.
A smartphone or tablet is always within arm's reach so when someone needs something from your company, they can just pull out their device and get it right then- no need for making an appointment or going through long lines at the store. It's an easy way to provide service while saving money in the long run.
Stay connected to your customer base even when you're not in the office or near a computer.
The mobile app will allow you to stay connected to your customer base even when you're not in the office or near a computer. The app will connect people directly to your business and allow them to view current deals, recent posts, and see where your company is located. With an easy interface and reliable connection, the app can make all the difference in how many people contact your company.
How to find an app developer for your business
Finding the right app developer for your company can be a daunting task.
Here are a few things to consider when looking for an app developer:
1) Ratings
Customer reviews of the company, as well as their ratings on sites such as Clutch, are a great way to see their quality of work and customer service. With so many developers out there, you want to choose one that has been recommended by others.
Clutch reviews look like these, so it is straightforward to find developers that have a clear track record
2) Price
Pricing is important when you're looking for an app developer but it's not everything. While price should definitely be taken into account, don't make your decision based solely on this factor. You want to find someone that is not only affordable but has experience in developing the kind of app you want they need to be able to take your app from idea to production. Outsourcing to a nearshore company is an option for businesses that want the best cost without sacrificing quality.
3) Cultural fit
Cultural fit means that your app developer understands the culture of your company. They should be able to work with you as a team- not just deliver an app on time and on budget.
4) Able to offer guidance and advice
A good developer will be proactive with suggestions and point out what could work better, what needs to change or even offer up some ideas of their own. They should be there for you and take an active role throughout the development process.
5) Someone you can trust
Trust is a vital part of choosing your app developer. You want someone that you can count on and someone that you can trust. Trust is important to the success of any business relationship. When working with your app developer, be sure to ask plenty of questions and get clarification on everything you don't understand. If they do not clearly communicate with you or are hesitant, it may be a red flag pointing towards a poor cultural fit between you and your app developer.
6) Availability
Availability is key when hiring an app developer for your business. You want someone that you can easily communicate with and somebody who has the time to dedicate to creating a great mobile application for your business. They should be available during working hours in a similar timezone as your company. Working with someone that is available while you are during the daytime will help for a smooth and more efficient development process.
Costs associated with developing a mobile application
There are a few costs that come with developing a mobile application.
The cost of developing an app can vary depending on the company you choose. The quality of the service provided is also a factor- you don't want to skimp on the quality if it will negatively impact your business. You'll also need to consider how much time and money is going into the development process in total. You'll need to budget your time with your app developer for revisions, meetings, and feedback sessions.
A good mobile app development company will tell you about the pros and cons of hybrid vs native apps to save up to 50% in development costs.
How to market your new mobile application
You should start marketing your mobile application as soon as possible. Marketing a mobile app can be simple, but you need to ensure that you are targeting the right audience. One way to find your target audience is by using Google's keyword tool to find out what terms people search for, and then building an ad campaign around those words.
You want to try and reach the largest audience possible, but you do not want to pay for impressions that will not convert into downloads. Use Facebook advertising to promote your mobile app. When you use Facebook advertising, it's easy to narrow your focus by creating a specific demographic of users that you would like to attract. You can also create an advertisement with a link straight to the mobile store, so when users see your advertisement, they are forced to click it. The more targeted and focused you can be with your advertising, the higher the conversion rate you will have.
Conclusion
A mobile app is a powerful tool for any company that wants to connect with its customers on the go. To do this, you need to find an app developer who understands your business and culture in order to create a successful application. You want someone reliable- someone who will be available when you're working. They should have experience creating apps before so they can offer guidance and advice throughout the process of designing your custom-made mobile application from start to finish. Keep these important considerations in mind as you search for an app development company for your own needs!
To find out more, download our free guide, “How to Get U.S. App Development Quality at Around Half the Price.” This complimentary guide may save you serious money, time, and heartache, while enabling you to boost your app quality.